About us

We believe there's life beyond waste

We're on a mission to improve recycling efficiency with AI, putting an end to the unnecessary use of virgin materials.

Who we are

Bold technology for urgent challenges.

We're an ambitious team brought together by our passion for tackling the world's most urgent challenges with bold technology. Day by day, we channel our deep technology and industry expertise into solving our customers' problems and celebrating their success.

Safi AI is our purpose-built computer vision platform for the recycling industry. We help PET, HDPE, and UBC recyclers replace slow, expensive manual sampling with instant, AI-powered quality control, covering 100% of incoming material in seconds.

What we do

Safi AI transforms how recyclers assess material quality. Our AI-powered platform enables any staff member to analyse bale composition in seconds using just an iPhone. No additional hardware needed, no experts required.

Quality Control

100% load coverage with AI composition analysis. Custom specs, alerts, and reporting.

Production Planning

AI Site Map, blend planning, bale picking, and yield optimisation.

Procurement

Data-driven supplier management, performance analytics, and ROI benchmarking.

Our impact

80+
Sites worldwide
25+
Countries
>95%
Accuracy vs. manual
$19.5M
Series A raised

Our investors

We're backed by some of the most renowned funds as well as dozens of entrepreneurs, including the Tetrapak and Henkel families and the founders of Revolut and Monzo. In 2023, we secured $19.5 million in Series A funding to scale our AI-powered quality control platform globally.

Contact us

General enquiries

info@safi.co

Business enquiries

bd@safi.co

Safi Technologies Ltd, 68 Hanbury St, London, E1 5JL, United Kingdom

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