News

Latest news

Product updates, customer stories, and insights from the Safi AI team.

  • News

    Safi Secures $19.5 Million in Series A Funding

    Safi has raised $19.5 million in Series A funding to scale its AI-powered quality control platform globally. The round will accelerate product development and expansion into new markets, helping more recyclers achieve 100% material coverage with AI.

  • Insights

    How Ecoiberia Saves on the Price of PET with Safi AI

    Ecoiberia, a PET reprocessor based in Northern Portugal, recently seized an opportunity to enhance its PET bottle yield using Safi AI's quality control platform.

  • News

    TrueCircle Becomes Safi

    Announcing Safi, our brand new identity, as we focus our mission on making recycling systems more efficient through AI-powered quality control.

  • Insights

    Industry Leader Insights: Celine Grant

    Celine talks about the challenges in the recycling industry and the actions we can all take to move forward toward a more circular economy.

  • Insights

    Industry Leader Insights: Sebastian Munden

    Connectedness and traceability as keys to successful recycling. Sebastian shares his perspective on where the industry is heading.

  • Insights

    Industry Leader Insights: Tom Bird

    Tom Bird, president of BIR, talks about harnessing globalisation for the recycling industry to work more effectively.

  • Insights

    Industry Leader Insights: Simon Ellin

    Simon Ellin, CEO of the Recycling Association, provides expert insight on the future outlook of the recycling industry.

  • Insights

    Safi AI Improves Yield and Quality for PET & HDPE Recyclers

    Our AI has been built specifically to help PET and HDPE recyclers improve efficiency and profitability through automated quality control.

  • News

    Safi AI Helps UPM Secure the Highest Quality Graphic Paper

    UPM now has a clear, live view of the exact quality of recyclables output by partnering with Safi AI for quality control.

  • Insights

    Safi AI Helps Pro Environmental Save £2.5M a Year

    Improving the quality of output helps Pro Environmental identify opportunities for improvement and growth using AI-powered analytics.

  • News

    Why We Started Safi

    We officially launched with a simple mission: use AI to make recycling quality control faster, cheaper, and more reliable for every recycler.